HLS+

Radio’s Modern Makeover.

Introducing HLS+, a transformational new streaming technology designed to power the future of Radio.

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Classic radio meets modern magic

HLS+ blends the art of linear, voice-tracked radio production with the power of interactivity and personalization - all in a format that’s backwards compatible with billions of existing devices.

HLS+ completely reimagines the power of Radio for the modern age.

WHAT IS HLS+?

HLS+ is an entirely new streaming technology developed exclusively for radio experiences. It delivers streams with the full complement of radio techniques: voice tracks, imaging, ads and production - just like traditional streaming technology. But HLS+ offers interactivity and personalization - all without losing the production value that makes Radio such a unique art form.

GIVE YOUR LISTENERS CONTROL

In the past, linear radio listeners had to choose between experiences with production or experiences with interactivity. With HLS+, listeners experience real linear radio complete with production, branding, segues, and more. And yet listeners can skip perfectly to the beginning of the next song any time they want, without any production overhangs getting in the way. It feels like magic, but it still sounds just like radio.

When listeners click play on produced radio, they drop into the middle of a song in the broadcast - with no ability to skip to the next song or rewind when listening to produced radio experiences.

Listeners can start at the beginning of a song - with full radio production intact. They can also skip right to the beginning of the next song or right back to the beginning of a fully-produced radio experience with the click of a button.

When listeners click play on produced radio, they drop into the middle of a song in the broadcast - with no ability to skip to the next song or rewind when listening to produced radio experiences.

Listeners can start at the beginning of a song - with full radio production intact. They can also skip right to the beginning of the next song or right back to the beginning of a fully-produced radio experience with the click of a button.

DELIVER PERSONALIZED EXPERIENCES

In the past, every radio listener heard the same content, no matter their preferences or location. With HLS+, almost any content can be personalized - all within the same stream.

All listeners hear the same weather, traffic, news and sports reports, regardless of their location or preferences.

Listeners can hear different weather and traffic reports tailored to their unique location. Or sports breaks about different sports teams, depending on their preferences.

The Past

All listeners hear the same weather, traffic, news and sports reports, regardless of their location or preferences.

Listeners can hear different weather and traffic reports tailored to their unique location. Or sports breaks about different sports teams, depending on their preferences.

HOW DOES HLS+ WORK?

HLS+ works by combining the power of a streaming technology supported by billions of devices with a cloud layer of intelligence that can produce and orchestrate elements in real time, so the streams themselves are “active and aware of the listener’s location, preferences, and context.  

Built-In Intelligence

HLS+ works by encoding radio stations into an entirely new streaming format, and then connecting those streams to audio players. Each listener accesses their station of choice, but the streams themselves have built-in intelligence, which opens up a wide array of new experiences, right from the stream itself. Think of HLS+ as the first streaming technology to be active and aware of each listener’s streaming experience, with the ability to customize those experiences to each user’s tastes. 

Interactivity

Imagine a single live station, complete with the full complement of radio production. That station is literally unlocked with HLS+, allowing listeners to skip perfectly to the beginning of the next song with no remnant production in the audio. Or skip back to the beginning of the song, with the same precision. All from within a live radio stream.

Personalization

HLS+ also brings a world of personalization to the linear radio experience. For instance, imagine weather reports that are delivered directly to each listener’s unique location. Or imagine a sports break, where one listener hears about the Lakers, and another hears about the Mets, from just a single stream. Or, imagine radio broadcasts that are delivered over-the-air with advertisements, and the same broadcast delivered online with those ads removed, and both experiences being perfect and seamless.

That’s the power of HLS+. The truly intelligent streaming audio technology, designed exclusively for Radio.

UNIVERSALLY COMPATIBLE

Works with billions of devices

HLS+ is designed for easy implementation and compatibility with billions of consumer electronics devices around the world.

ADVERTISING READY

HLS+ is advertising-ready, supporting numerous programmatic ad services and integrating seamlessly with traditional radio traffic systems.

Easy to Implement

HLS+ interactivity requires only a tiny update to your playback client and simple flags for personalization that any developer can implement.

Broad Industry Support

HLS+ is designed in partnership with the the radio industry, and is already powering hundreds of stations from some of the biggest names in radio with integrated device and application solutions - right now.

Fully Produced.
Fully Interactive.
 Just Like Magic.

Grow your audience and increase listener engagement by leveraging the power of HLS+, today.

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