Super Hi-Fi Updates Its Rosetta Platform with Real-Time Content and Intelligent Sync

Los Angeles – February 25, 2025 – Super Hi-Fi, the leader in high-margin radio, today unveiled the first major evolution of its Rosetta platform with the launches of Rosetta Sync and Rosetta Content. Together, these represent the first major product enhancements of Rosetta Traffic, announced only this past August, and mark a significant leap forward in unifying radio’s traditional and digital ecosystems to enable broadcasters to streamline operations, simplify content delivery, and elevate the listener experience.

‍

The expanded Rosetta platform now delivers a complete end-to-end system for integrating real-time content, broadcast traffic and digital advertising into radio stations, with help from a new on-premises cross-platform utility called Rosetta Sync. Rosetta Sync integrates with existing traffic systems and real-time content workflows to synchronize locally stored assets with Super Hi-Fi’s cloud based ecosystem, so that they can be scheduled to update and play automatically on your Super Hi-Fi-powered radio station.

‍

Rosetta Content enables broadcasters to insert every type of real-time content - news breaks, sports updates, weather reports, traffic alerts and more - and create powerful rules that determine the behaviors of content as it schedules out to play over the air or online. 

‍

With Rosetta Sync and Rosetta Content, radio companies can now simplify their workflows, reduce operational complexity, and unlock new opportunities to deliver perfectly-timed, customized content across both broadcast radio and streaming platforms.

‍

“Our mission has always been to give radio broadcasters the most sophisticated tools to succeed in today’s digital-first world,” said Zack Zalon, CEO of Super Hi-Fi. “With Rosetta Sync and Rosetta Content, we’ve built the connective tissue that unites every piece of a radio station’s content and advertising puzzle. This is more than just an upgrade; it’s the foundation for the future of radio.”

‍

Rosetta Sync – Seamless Content Synchronization

Rosetta Sync is a hyper-smart, local application that runs on any device or network to automatically synchronize content and advertising assets with Super Hi-Fi - seamlessly and in real-time. Built with simplicity and reliability in mind, it automatically synchronizes assets with the cloud to eliminate manual uploads and ensure every station is always up to date.

‍

Key features of Rosetta Sync include:

• Automatic Content Synchronization: Instantly syncs content and ad assets from any local folder, FTP server, or RSS feed into the Super Hi-Fi cloud.
• Effortless Configuration: Set it up in minutes—select content types, define sources, and let Rosetta Sync handle the rest.
• Built-In Security & Reliability: Engineered to run on any system with minimal resource requirements, while prioritizing security and uninterrupted performance.

‍

Rosetta Content – Simple, Real-Time Content Integration

Rosetta Content revolutionizes how stations integrate news, sports, weather, traffic, and syndicated programming, turning scattered sources and workflows into a unified, intelligent content pipeline.

‍

Key features of Rosetta Content include:

• Custom Content Shells: Configure “content shells” for any type of segment—weather updates, traffic breaks, news briefs, or syndicated features—then reuse them across stations for effortless consistency.
• Intelligent Rules Engine: Automate decisions in real-time. If a weather report isn’t fresh, set rules to swap it out for an imaging element. Sports update didn’t come in on time? Play the most recent news headlines instead.
• Seamless Clock Integration: Once configured, just drop content shells into your station clocks.  Rosetta Content schedules and plays the right asset at the right time, every time.

‍

A Unified Future for Radio Operations

With the powerful combination of Rosetta Sync, Traffic and Content - the Rosetta platform is now the industry’s first truly unified system for bringing together real-time content, broadcast traffic and digital advertising into a cloud-first solution. All while maintaining full compatibility with existing systems.

• One Platform, Any Asset: From broadcast traffic logs to breaking news updates, Rosetta handles it all—streamlining station operations like never before.
• Works with What You Already Use: Fully compatible with leading broadcast traffic systems like WideOrbit, Marketron, and Acquira as well as digital advertising platforms like Adswizz and Triton Digital.
• The Power of Super Hi-Fi: Rosetta is integrated with Super Hi-Fi’s AI-powered Radio Operating System, ensuring every segue, imaging element, and content break is produced flawlessly.

‍

“Rosetta is radio’s universal translator—taking the complexity out of content and advertising, and replacing it with simplicity, automation, and intelligence,” added Zalon. “This is how radio wins the future.”

‍

Rosetta Sync and Rosetta Content are available now for all Super Hi-Fi-powered stations. Learn more at www.superhifi.com/products/rosetta

‍

‍

___

‍

‍

About Super Hi-Fi

Super Hi-Fi is dedicated to the radical transformation of radio. Founded in 2018, Super Hi-Fi offers a complete and robust operating system for high-margin radio designed to help radio companies thrive. Powered by advanced AI, Super Hi-Fi solutions deliver better quality listening experiences at drastically lower operational costs than legacy tools and methods. The company powers more than 2 billion radio production decisions each month for some of today’s biggest brands, including Sonos Radio, iHeartRadio, Audacy Radio, Beasley Media, Peloton, Fubo and many others. Super Hi-Fi is based in Los Angeles, California.