Multimedios selects Super Hi-Fi’s Program Director platform to enhance online and broadcast capabilities

LOS ANGELES MAY 24, 2023

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Super Hi-Fi, the global leader in AI-powered radio experiences for digital music services and radio broadcasters, today announced that Multimedios, the radio division of Grupo Multimedios that operates 60 radio stations in northern and central Mexico, has selected Super Hi-Fi’s Program Director radio platform to power their ongoing online & broadcast expansion plans. Super Hi-Fi’s unique and powerful capabilities will now allow Multimedios to design, build, produce, and deliver high quality music-based radio stations at a fraction of the time and cost compared to legacy tools and methods.

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“We’re always looking for ways to improve how we operate our business, particularly around growth and opportunity,” said Enrique Calderon Gaona, CTO of Multimedios. “Super Hi-Fi’s Program Director radio OS and AI powered production technology is clearly the right platform for our future plans around innovation and efficiency. We are tremendously excited for this partnership.”

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Multimedios will start by powering some of its online and FM radio stations using Super Hi-Fi’s AI powered scheduling, automation, and rotation tools, as well as its modern playlisting and music data solutions. Super Hi-Fi’s Magic Stitch™ and Conductor technologies will be utilized for the content selection, assembly, and production of each station, daily.

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“Our mission is to change the paradigm for radio as we know it, one customer at a time,” said Brendon Cassidy, CTO of Super Hi-Fi. “From radically reducing operational costs for the creation of radio to fundamentally reimagining radio, Super Hi-Fi is designed from the ground up to support this vision of the future. We are thrilled to bring enterprise value and forward thinking to our newest customer, Multimedios.”

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About Super Hi-Fi
Super Hi-Fi is an AI-powered SaaS platform that enables digital music services and broadcasters to build and scale premium radio experiences. Founded in 2018, the company offers the most complete and robust AI platform in radio, delivering more than 2 billion commercial API calls per month. With patented technology capable of understanding the infinite nuances within music with the expertise of a human radio producer, Super Hi-Fi creates perfectly transitioned streams of music, interviews, news, weather, advertisements, and other audio content. The company powers the radio experiences of some of today’s biggest brands, including Sonos Radio, iHeartRadio, Peloton and many others. Super Hi-Fi is based in Los Angeles, California.

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About Grupo Multimedios
The most consolidated media company in northern Mexico, with more than 8,000 people contributing talent and professionalism to offer the highest quality service, which we are committed to day-by-day. Grupo Multimedios includes Television, Radio, Web, Press, Real estate Outdoor advertising. For more information, please visit https://grupomultimedios.com/.

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Media Contact
Laura Morarity
For Super Hi-Fi
laura@rhymeconsulting.com

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